Dr. Amazon Podcast — Customer Lifetime Value on Amazon
Today we’ll talk with Rael Cline from Nozzle.ai about Customer Lifetime Value and why it’s such a powerful metric for Amazon sellers.
Join us to learn 👇🏻
📌 what Amazon Customer Lifetime Value is;
📌 how to calculate it;
📌 how it can help you to drive sales;
📌 how to build long-term relationships with clients;
📌 how to spend on Amazon Ad campaigns wisely.
💬 Let us know what you think in the comments below!
1:10 Rael Cline background and how Nozzle.ai was founded
05:40 What is the Customer Lifetime Value
07:13 where it can be used
08:34 What metrics you should track
10:09 Why it’s the powerful metric
10:45 Focus on retention of the customer
11:06 In which niche this metric is more important
13:26 How to improve the customer lifetime Value
13:57 Product Bundling
15:10 Complementary products
18:40 How to calculate the Customer Lifetime Value and why you need a software