Actionable Amazon PPC Tips

How to Optimize Your Amazon Listing for Improved SEO 8 Easy-to-Follow Ways

5 min to read
Alex Nyezhnyk

by Alex Nyezhnyk

Co-founder, Profit Whales

Amazon Listing Optimisation Step by Step

They say it´s so easy. Just think about the product, then launch it and wait for the customers to notice it. Those who say it, definitely have never sold on Amazon. 

Amazon sellers know that the way to the right customers for your products is not that short as outsiders think, it´s almost like magic you need to comprehend. But how? 

To use this magic, you need a magic wand: listing optimization. But don’t use it without instruction, take it seriously. 

Amazon is a world-famous competitive marketplace where buyers don’t go further than the first page of search results, the same as it happens with Google search engine. What does it mean? It means your priority number one has to be an improved ranking. Logically, it brings us to the listing optimization – the point that moves your ranking up and down the search page. 

The best way to optimize your listing is to work through it step by step. 

That´s how you can pay attention to every small detail. Amazon´s A10 algorithm embraces each part of your listing, from the legibly worked out description to the high-quality photos. The order in which you will process your listing´s part doesn’t matter that much, what matters is quality.

Step 1. A clear product title is a way to connect your product with a customer

amazon product title

By creating your product title clear, you are making sure that customers will not get confused, and it will not drive them away. Even so, the A10 algorithm prefers the straightforward title.

Buyers like to see a title that tells the product´s benefits, how your product will make their life easier. You need to combine it:

Interest your buyers with information about how your product will simplify some tasks in their life, do it with specific grammar and clear syntax. Any mistake or any confusing part of the title can change their mind and move them to your competitor´s product. 

The next thing to include is a copy that maximizes the short space you have for the title. Take as an example, any popular product from Amazon. All words are to-the-point, nothing confusing, all space used. 

And the last substantial point is short- and long-tail keywords. You have to keep in mind that stuffing keywords in the title is the worth idea. You will make it difficult to read, and customers will not even try to understand what you are selling there. 

That is all you need. 

Step 2.  Use the product description to show all the best sides of your product

Amazon product description

When an Amazon seller reads product description, he doesn’t want to be distracted by lots of “empty” information. Amazon listing is not a place for unnecessary words and useless suggestions. You must keep it informative and simple. 

Provide buyers with a detailed description: size, shape, functions, special instructions. Maybe, some accessories, if your product has those. 

Use bullet points to distinguish important info. Wall of information is difficult to read.

 A customer wants to make sure that your product will do what he wants him to do. It might seem obvious, but in reality, it is not. A pan with a removable handle usually can have a feature of placing it in the oven, but not always. 

Such small details are very important for you and a customer. 

For you, it´s an opportunity to interest more and more buyers who are searching for the product with such functions. For a customer, it´s a chance to purchase exactly what he needs without getting confused. No one wants to bother with returns. 

Don’t forget about keywords in the description. 

Find out what keywords your competitors are using by running a search for trending products in your category and fit it in your description naturally. 

Step 3. One of the simplest and most useful steps – adding categories and product tags to your listing

add categories and product tags to your Amazon Product Page

Categories are influential for the success of your product. Amazon is an enormous platform where, without categories, you will just get lost. To avoid this mistake, add correct categories and subcategories to your listing.

I highly encourage you to understand Amazon’s terms of service.

In particular, the documentation on listing optimization.

Step 4. Easier searches through the filter fields

Filter fields are invented to make product searches for the customer simpler and faster. But what happens when you don’t fill out all the necessary information to the filter fields? — Customers, who use them, can just miss your product because it will not come up on the search page.

Make sure to fill out all applicable fields in the edit product page as some of these have been shown to influence rank position and filtering in search.

Step 5. Product photography needs to be perfect, that is the first thing your potential buyers see

The product photography is the first thing that customers see and the crucial point to their decision at the end. Amazon gives you the possibility to upload several pictures to your listing, and you need to use this opportunity to give buyers an overview of your product from all possible sides. 

Use as many pictures as you can; it will ensure buyers that your product is exactly what they need. Every angle has to be included. All images, except for the main one, can have different backgrounds. Think about how you can benefit from that. 

Step 6. Experiments with increasing your product conversion rate

product conversion rate

The bitter truth is that you can´t control the number of your buyers and people who click on your product. But if you can find Business Report in Seller Central, then you can change your conversion rate situation: 

  • Offering free shipping or coupons
  • Making competitive pricing 
  • Sharing your product with all available social media to make your product more popular
  • Joining Amazon FBA (this way is not free, but the most effective)

But by using each of that advice remember not to violate Amazon´s Terms of Service!

Step 7. Straight to-the-point: ways to increase the number of your listing´s reviews.

If you ever read an article about Amazon listing´s reviews, you probably know that there are many more things you can´t do about them, than the things you can. 

Anyway, you need to know what is in your power to change. 

Take good care of your customers: high-quality products, free returns if needed, and easy communication. Easy communication includes e-mails to the buyer. Again, e-mails without violating Amazon´s Terms of Service. 

Step 8. Use Sponsored product features to appear in front of a more considerable number of customers and win Buy Box

Sponsored products are a type of Amazon pay-per-click that helps you to appear on the top of the relevant search. By creating Sponsored product Ads, you can choose whether you want Amazon to target likely customers for you or you want to do it yourself. 

The sponsored Ads also includes a feature of winning a Buy Box. By fast shipping, cleaver pricing, and keeping your inventory right, you can be sure that you are competitive for the winning Buy Box task. 

Hopefully, you enjoyed this article and found this information useful for yourself. The last advice would be to stay patient to the customer whatever it is and answer every question, even if it seems unreasonable or pointless.

Stay professional, and remember, listing optimization is in your hands! Good luck!

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Actionable Amazon PPC Tips

How to Optimize Your Amazon Listing for Improved SEO 8 Easy-to-Follow Ways

5 min to read
Alex Nyezhnyk

by Alex Nyezhnyk

Co-founder, Profit Whales

Amazon Listing Optimisation Step by Step

They say it´s so easy. Just think about the product, then launch it and wait for the customers to notice it. Those who say it, definitely have never sold on Amazon. 

Amazon sellers know that the way to the right customers for your products is not that short as outsiders think, it´s almost like magic you need to comprehend. But how? 

To use this magic, you need a magic wand: listing optimization. But don’t use it without instruction, take it seriously. 

Amazon is a world-famous competitive marketplace where buyers don’t go further than the first page of search results, the same as it happens with Google search engine. What does it mean? It means your priority number one has to be an improved ranking. Logically, it brings us to the listing optimization – the point that moves your ranking up and down the search page. 

The best way to optimize your listing is to work through it step by step. 

That´s how you can pay attention to every small detail. Amazon´s A10 algorithm embraces each part of your listing, from the legibly worked out description to the high-quality photos. The order in which you will process your listing´s part doesn’t matter that much, what matters is quality.

Step 1. A clear product title is a way to connect your product with a customer

amazon product title

By creating your product title clear, you are making sure that customers will not get confused, and it will not drive them away. Even so, the A10 algorithm prefers the straightforward title.

Buyers like to see a title that tells the product´s benefits, how your product will make their life easier. You need to combine it:

Interest your buyers with information about how your product will simplify some tasks in their life, do it with specific grammar and clear syntax. Any mistake or any confusing part of the title can change their mind and move them to your competitor´s product. 

The next thing to include is a copy that maximizes the short space you have for the title. Take as an example, any popular product from Amazon. All words are to-the-point, nothing confusing, all space used. 

And the last substantial point is short- and long-tail keywords. You have to keep in mind that stuffing keywords in the title is the worth idea. You will make it difficult to read, and customers will not even try to understand what you are selling there. 

That is all you need. 

Step 2.  Use the product description to show all the best sides of your product

Amazon product description

When an Amazon seller reads product description, he doesn’t want to be distracted by lots of “empty” information. Amazon listing is not a place for unnecessary words and useless suggestions. You must keep it informative and simple. 

Provide buyers with a detailed description: size, shape, functions, special instructions. Maybe, some accessories, if your product has those. 

Use bullet points to distinguish important info. Wall of information is difficult to read.

 A customer wants to make sure that your product will do what he wants him to do. It might seem obvious, but in reality, it is not. A pan with a removable handle usually can have a feature of placing it in the oven, but not always. 

Such small details are very important for you and a customer. 

For you, it´s an opportunity to interest more and more buyers who are searching for the product with such functions. For a customer, it´s a chance to purchase exactly what he needs without getting confused. No one wants to bother with returns. 

Don’t forget about keywords in the description. 

Find out what keywords your competitors are using by running a search for trending products in your category and fit it in your description naturally. 

Step 3. One of the simplest and most useful steps – adding categories and product tags to your listing

add categories and product tags to your Amazon Product Page

Categories are influential for the success of your product. Amazon is an enormous platform where, without categories, you will just get lost. To avoid this mistake, add correct categories and subcategories to your listing.

I highly encourage you to understand Amazon’s terms of service.

In particular, the documentation on listing optimization.

Step 4. Easier searches through the filter fields

Filter fields are invented to make product searches for the customer simpler and faster. But what happens when you don’t fill out all the necessary information to the filter fields? — Customers, who use them, can just miss your product because it will not come up on the search page.

Make sure to fill out all applicable fields in the edit product page as some of these have been shown to influence rank position and filtering in search.

Step 5. Product photography needs to be perfect, that is the first thing your potential buyers see

The product photography is the first thing that customers see and the crucial point to their decision at the end. Amazon gives you the possibility to upload several pictures to your listing, and you need to use this opportunity to give buyers an overview of your product from all possible sides. 

Use as many pictures as you can; it will ensure buyers that your product is exactly what they need. Every angle has to be included. All images, except for the main one, can have different backgrounds. Think about how you can benefit from that. 

Step 6. Experiments with increasing your product conversion rate

product conversion rate

The bitter truth is that you can´t control the number of your buyers and people who click on your product. But if you can find Business Report in Seller Central, then you can change your conversion rate situation: 

  • Offering free shipping or coupons
  • Making competitive pricing 
  • Sharing your product with all available social media to make your product more popular
  • Joining Amazon FBA (this way is not free, but the most effective)

But by using each of that advice remember not to violate Amazon´s Terms of Service!

Step 7. Straight to-the-point: ways to increase the number of your listing´s reviews.

If you ever read an article about Amazon listing´s reviews, you probably know that there are many more things you can´t do about them, than the things you can. 

Anyway, you need to know what is in your power to change. 

Take good care of your customers: high-quality products, free returns if needed, and easy communication. Easy communication includes e-mails to the buyer. Again, e-mails without violating Amazon´s Terms of Service. 

Step 8. Use Sponsored product features to appear in front of a more considerable number of customers and win Buy Box

Sponsored products are a type of Amazon pay-per-click that helps you to appear on the top of the relevant search. By creating Sponsored product Ads, you can choose whether you want Amazon to target likely customers for you or you want to do it yourself. 

The sponsored Ads also includes a feature of winning a Buy Box. By fast shipping, cleaver pricing, and keeping your inventory right, you can be sure that you are competitive for the winning Buy Box task. 

Hopefully, you enjoyed this article and found this information useful for yourself. The last advice would be to stay patient to the customer whatever it is and answer every question, even if it seems unreasonable or pointless.

Stay professional, and remember, listing optimization is in your hands! Good luck!

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Alex Nyezhnyk

Alex Nyezhnyk

Co-founder, Profit Whales