amazon product launch

Halo Effect™ Method: What Sellers Ought to Know About The Private Label Product Launch Strategy to Outperform Competitors and Boost Sales

5 min to read
Eugene Cheng

by Eugene Cheng

part of ZonGuru’s business development team

Amazon Listing Optimization | FBA Keyword Research

Are you finding it tough to thrive within your niche on Amazon? Want to find out how big players increase their organic sales and rankings during product launch? Great! You are in the right place!

How do customers search for products on Amazon? They type in relevant keywords in the search bar, Amazon’s A10 algorithm does its job in the backend, and a list of products appears. For your product to show up in the search results page, you need to optimize your product listing with keywords.

The key to outperform your competitors and boost sales is finding less competitive, but still highly relevant keywords to drive high volume traffic to your listing. This method is widely used by 7- and 8-figure sellers for a successful product launch.

Short-tail VS Long-tail Keywords

amazon long tail

Before diving into the nitty-gritty, let’s get to know the difference between short and long-tail keywords.

  • Short-tail keywords: Keywords are short and generic phrases that have a higher search volume. Keywords have higher competition, and advertising CPC is usually higher. For instance, “fire pits.” 
  • Long-tail keywords: Keywords are longer, and phases are more specific with a lower search volume. Keywords have lower competition, and advertising CPC is usually lower. Using “fire pits” as an example, a long-tail keyword would be “fire pits outdoor wood burning.”

Short-tail keywords are less specific, which means the customer may not be looking for your product. On the contrary, long-tail keywords provide more context, have a higher click-thru rate, and are more likely to convert into a sale.

Long-tail keywords are what customers are searching for on Amazon building your path to overtaking the competition.

How Does the Halo Effect™ Method Increase Conversions?

amazon keywords tips

When it comes to ranking products on Amazon, the A10 algorithm considers multiple factors such as sales performance history, seller authority (i.e., performance metrics, feedback ratings, etc.), organic sales, conversions, Amazon PPC, inventory level, and many more.

Amazon is all about its customers; hence the A10 algorithm focuses more on consumer behavior than anything else. If your product sells more and is liked by more people, the A10 algorithm rewards it with higher visibility in the search results.

One important thing you should know is that the A10 algorithm loves long-tail keyword conversions. When the A10 algorithm notices a listing driving high conversions using long-tail keywords, it treats the listing as “high potential” to generate more sales and starts to organically show your listing in short-tail keyword search results. 

The key to the Halo Effect™ method is conversions. The more your product converts the keyword “fire pits outdoor wood burning” into sales, the higher your product ranks, and soon it starts to show up in search results for the keyword “fire pits.”

Many sellers think that focusing on short-tail keywords in the front and backend of product listings will boost sales and rankings. However, that is not the case. Short-tail keywords are more competitive, which means your product most likely won’t be shown in the search results page during the launch phase.

Let’s discover how you can implement the Halo Effect™ method by finding these long-tail keywords and utilizing them in your product listing.

3-Step to Implementing the Halo Effect™ Method

Read below for a detailed step-by-step process for you to implement this method efficiently.

Step 1 — Amazon Keyword Research

amazon keyword research

Keyword research is an art that sellers need to master. First, you need to use an Amazon keyword research tool to find long-tail keywords for optimization. In the example below, I am using Keywords on Fire.

how to do amazon keyword research

Qualities of good long-tail keywords are:

  1. Relevant — Avoid the common mistake of using keywords that only drive high revenue but not relevant to your product. Focus on relevant keywords to get higher conversion rates.
  1. Mid Search Volume — Focus on the low hanging fruit by using mid search volume keywords.
  1. Less Competitive — Focus on non-competitive, not yet targeted keywords.

Using the qualities above and all the accurate data from an Amazon keyword research tool, determine your top 25 short and long-tail keywords. Watch this video to learn how to use filters and analyze keyword data to compile your list.

Step 2 — Product Listing Optimization

Amazon Product Listing Optimization

Optimize your product listing for both short and long-tail keywords. Insert these keywords in your product title, bullet points, main description, and backend search terms section. 

Your product title should contain the most popular relevant keywords, two or three. Those keywords that weren’t used in your title should be integrated into the bullet points and description. Backend search terms are a great place to include the main keywords, misspellings, and words commonly used in your niche.

Pro Tip: Avoid cramming keywords in your copy! Use specific, relevant, long-tail keywords that naturally blend into the well-written copy.

Step 3 — Launch PPC Campaign

amazon new product launch

The final step is to launch a manual targeting PPC campaign focusing on long-tail keywords to drive more sales and conversions. If you drive outside traffic (i.e., Facebook ads) to your product listing, use these long-tail keywords to create a compound effect.

Try to avoid short-tail keywords during the launch phase because the higher a search volume a keyword has, the more expensive its average PPC bid is. You’d want to be as resourceful as possible and not burn through your PPC budget during the product launch phase.

Pro Tip: Remember to optimize your PPC campaigns by including negative keywords obtained from search term reports.

How to launch a product on Amazon?

There are many ways to accelerate your Amazon business, and the Halo Effect™ method is one that is great for your product launch phase. This method leverages Amazon’s A10 algorithm to drive your product ranking up using keywords you probably never thought would convert!

If you want a step-by-step guide, claim your free Halo Effect™ SOP and tutorial videos to help you launch products effectively outperforming competitors, and boost sales.

Author’s Bio

Eugene is part of ZonGuru’s business development team, Amazon business consultant, and blockchain enthusiast. ZonGuru is a group of serious Amazon Sellers and Software Developers with one goal in mind: helping FBA businesses achieve their financial goals and beyond by providing an ever-expanding, industry-leading suite of software-based tools tailor-made to help you find, source, and list Amazon products that sell. Their team of thought leaders and thought sellers are here to make sure you get the most out of your experience with educational content, interviews with 7-figure sellers, and hands-on customer service.

Learn more about ZonGuru at:

Instagram

Facebook

YouTube

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amazon product launch

Halo Effect™ Method: What Sellers Ought to Know About The Private Label Product Launch Strategy to Outperform Competitors and Boost Sales

5 min to read
Eugene Cheng

by Eugene Cheng

part of ZonGuru’s business development team

Amazon Listing Optimization | FBA Keyword Research

Are you finding it tough to thrive within your niche on Amazon? Want to find out how big players increase their organic sales and rankings during product launch? Great! You are in the right place!

How do customers search for products on Amazon? They type in relevant keywords in the search bar, Amazon’s A10 algorithm does its job in the backend, and a list of products appears. For your product to show up in the search results page, you need to optimize your product listing with keywords.

The key to outperform your competitors and boost sales is finding less competitive, but still highly relevant keywords to drive high volume traffic to your listing. This method is widely used by 7- and 8-figure sellers for a successful product launch.

Short-tail VS Long-tail Keywords

amazon long tail

Before diving into the nitty-gritty, let’s get to know the difference between short and long-tail keywords.

  • Short-tail keywords: Keywords are short and generic phrases that have a higher search volume. Keywords have higher competition, and advertising CPC is usually higher. For instance, “fire pits.” 
  • Long-tail keywords: Keywords are longer, and phases are more specific with a lower search volume. Keywords have lower competition, and advertising CPC is usually lower. Using “fire pits” as an example, a long-tail keyword would be “fire pits outdoor wood burning.”

Short-tail keywords are less specific, which means the customer may not be looking for your product. On the contrary, long-tail keywords provide more context, have a higher click-thru rate, and are more likely to convert into a sale.

Long-tail keywords are what customers are searching for on Amazon building your path to overtaking the competition.

How Does the Halo Effect™ Method Increase Conversions?

amazon keywords tips

When it comes to ranking products on Amazon, the A10 algorithm considers multiple factors such as sales performance history, seller authority (i.e., performance metrics, feedback ratings, etc.), organic sales, conversions, Amazon PPC, inventory level, and many more.

Amazon is all about its customers; hence the A10 algorithm focuses more on consumer behavior than anything else. If your product sells more and is liked by more people, the A10 algorithm rewards it with higher visibility in the search results.

One important thing you should know is that the A10 algorithm loves long-tail keyword conversions. When the A10 algorithm notices a listing driving high conversions using long-tail keywords, it treats the listing as “high potential” to generate more sales and starts to organically show your listing in short-tail keyword search results. 

The key to the Halo Effect™ method is conversions. The more your product converts the keyword “fire pits outdoor wood burning” into sales, the higher your product ranks, and soon it starts to show up in search results for the keyword “fire pits.”

Many sellers think that focusing on short-tail keywords in the front and backend of product listings will boost sales and rankings. However, that is not the case. Short-tail keywords are more competitive, which means your product most likely won’t be shown in the search results page during the launch phase.

Let’s discover how you can implement the Halo Effect™ method by finding these long-tail keywords and utilizing them in your product listing.

3-Step to Implementing the Halo Effect™ Method

Read below for a detailed step-by-step process for you to implement this method efficiently.

Step 1 — Amazon Keyword Research

amazon keyword research

Keyword research is an art that sellers need to master. First, you need to use an Amazon keyword research tool to find long-tail keywords for optimization. In the example below, I am using Keywords on Fire.

how to do amazon keyword research

Qualities of good long-tail keywords are:

  1. Relevant — Avoid the common mistake of using keywords that only drive high revenue but not relevant to your product. Focus on relevant keywords to get higher conversion rates.
  1. Mid Search Volume — Focus on the low hanging fruit by using mid search volume keywords.
  1. Less Competitive — Focus on non-competitive, not yet targeted keywords.

Using the qualities above and all the accurate data from an Amazon keyword research tool, determine your top 25 short and long-tail keywords. Watch this video to learn how to use filters and analyze keyword data to compile your list.

Step 2 — Product Listing Optimization

Amazon Product Listing Optimization

Optimize your product listing for both short and long-tail keywords. Insert these keywords in your product title, bullet points, main description, and backend search terms section. 

Your product title should contain the most popular relevant keywords, two or three. Those keywords that weren’t used in your title should be integrated into the bullet points and description. Backend search terms are a great place to include the main keywords, misspellings, and words commonly used in your niche.

Pro Tip: Avoid cramming keywords in your copy! Use specific, relevant, long-tail keywords that naturally blend into the well-written copy.

Step 3 — Launch PPC Campaign

amazon new product launch

The final step is to launch a manual targeting PPC campaign focusing on long-tail keywords to drive more sales and conversions. If you drive outside traffic (i.e., Facebook ads) to your product listing, use these long-tail keywords to create a compound effect.

Try to avoid short-tail keywords during the launch phase because the higher a search volume a keyword has, the more expensive its average PPC bid is. You’d want to be as resourceful as possible and not burn through your PPC budget during the product launch phase.

Pro Tip: Remember to optimize your PPC campaigns by including negative keywords obtained from search term reports.

How to launch a product on Amazon?

There are many ways to accelerate your Amazon business, and the Halo Effect™ method is one that is great for your product launch phase. This method leverages Amazon’s A10 algorithm to drive your product ranking up using keywords you probably never thought would convert!

If you want a step-by-step guide, claim your free Halo Effect™ SOP and tutorial videos to help you launch products effectively outperforming competitors, and boost sales.

Author’s Bio

Eugene is part of ZonGuru’s business development team, Amazon business consultant, and blockchain enthusiast. ZonGuru is a group of serious Amazon Sellers and Software Developers with one goal in mind: helping FBA businesses achieve their financial goals and beyond by providing an ever-expanding, industry-leading suite of software-based tools tailor-made to help you find, source, and list Amazon products that sell. Their team of thought leaders and thought sellers are here to make sure you get the most out of your experience with educational content, interviews with 7-figure sellers, and hands-on customer service.

Learn more about ZonGuru at:

Instagram

Facebook

YouTube

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Eugene Cheng

Eugene Cheng

part of ZonGuru’s business development team