Amazon Sponsored Brands Ads Step by Step Guide: 7 Hacks
Table of Content
- 1 The purpose of Amazon Sponsored Brand Ads
- 2 Amazon Keyword Research
- 3 Sponsored Brands Amazon Advertising Insights
What all Amazon sellers have in common? — Their heads are occupied with the question:
How do I improve my ranking?
You might say: but not those who are already on the top of the search result page! And you will be right, but they are bothered with a related problem — how to hold on the same position.
The idea that generates this goal is simple — more visitors and customers. High interest in your listing and an increasing number of sales is an integral part of the ranking success.
Of course, everything is a bit more complicated, but that is how the whole picture looks like.
What do you do if you are a no-name seller and potential buyers just don’t know that your business exists? You are building brand awareness with Amazon Sponsored Brands Ads help.
Down below, you can learn why Amazon Brand Advertising is a useful feature to evolve your business and all of the benefits you get from it, what you need to get this ad, and how it will look like.
For starters, it´s obvious, but very important to mention that you can make Sponsored Brands Ads only when your brand is registered on Amazon.com.
The purpose of Amazon Sponsored Brand Ads
Let´s imagine: Amazon search result page is in front of you, it doesn’t matter what you are looking for. You spread your attention among three or four first listings.
What happens with all others?
Nothing good, new customers don’t show up, and if your Amazon product page is in a similar situation, you need a decisive action that will drive attention to your product, and this action should be Sponsored Brands Ads.
The placement of this ad is perfect for stealing visitors and customers from other listings – on the top of the result page, above all other products.
Sponsored Brands Ad is increasing brand awareness to your business because even if a customer chose to not visit your listing, after all, the name of your brand would still be noticed. As a result, you might not get a profit from this ad, but you will be memorized and recognized.
Next time, when a buyer will look for the product from your category – he will choose your listing because it seems familiar.
How Sponsored Brand Ads Amazon looks like
Sponsored Brands Ad includes a brand logo or brand photo, title next to it, and 1 – 3 chosen products. Product in the advertisement presented with the picture, below the picture placed title, and the rating.
The advice for choosing the products for your ad will be to select the best-selling ones because products with low ratings can show your business from the wrong side.
Buyers trust other buyers, and the chances that they will visit your listing after seeing advertised products with low ratings are not high.
Amazon Keyword Research
The whole process of selling on Amazon is accompanied by bidding on keywords work, but you probably already know that.
One way to choose keywords for the Brands Ad is to select the keywords that are performing the best for your Sponsored Products campaigns, copy them, add to competitor’s ASINS. Then you need to insert copied keywords in the targeting section.
The second way to start your Sponsored Brands Ad fast and without any troubles
Every seller has a long list of tasks they need to accomplish to run a successful business and absolutely no free time. That is why Zero to Hero can be a very useful timesaving helper.
This keyword research software not only brings you perfect fitting keywords, negatives, and competitor ASINs. ZTH also structures keywords to isolate search terms with all bids already in place.
Sponsored Brands Amazon Advertising Insights
Different placement options in SB Ads
Here is the first insight for those who start to use Sponsored Ads: same Brands advertisement can differ depending on the keywords it shows up to. Let´s say, the keywords that are targeted on Sponsored Brand Ads and those, which are aligned for a Sponsored Product.
Your Sponsored Brand ad will be more effective if on the buyer search, which includes the name of the brand, will show up your advertisement with brand logo or image, link to the store, brand messaging, product value as copy, and three products, that are performing the best.
On the other side, on the search that targets exactly product, will appear an ad with a link to a product line, three variants of the searched product, and a creative, attractive photo of the items.
Successful Sponsored Ad copy
How do you know what copy you should use for your Sponsored ad?
Use data from the Sponsored Product ad plus consider a couple of important requirements:
- your copy should respond to the customer’s search
- it is very important to use high-performing keywords
- your title should clearly explain your value proposition
Sponsored Brands Video Amazon
The video advertisement can be a bit more complicated than it seems. Even so, the idea of it is quite, and the actual video for the customer is might be very impressive — the process of making this type of ad can turn out to be very expansive.
The video clip that presents your product should have high quality, creative content, and such an attractive picture, that customer will desire to learn about it more.
Another big minus here is that you invest a lot of money in the advertisement for only one item.
Fantastic Sponsored Brands Video CASE STUDY from Profit Whales 👇
It is necessary to mention that when you engage yourself with work on Sponsored Brand Ad, you need to experiment always.
There are several possible placements for the ad, and you need to try all of them to understand which one will work for you, the same situation is with ad campaigns.
Spread your budget wisely, and don’t be scared to invest enough time in experiments on your Sponsored advertisement.
Brand ads can bring you a lot of new listing visitors, buyers, and as a result — a more significant profit. Good luck!
We like that you read a lot!
This Blog Post is for Profit Whales members only. Unlock the rest of this page: