5 Amazon Program Updates You Need to Follow to Rank Organically
Table of Content
- 1 5 Amazon Strategies You Need to Follow to Be Successful
- 2 Amazon A+ Content Testing
- 3 Voice of the Customer (VOC)
- 4 Amazon Posts (beta)
- 5 Amazon Attribution (beta)
- 6 Amazon Request a Review
5 Amazon Strategies You Need to Follow to Be Successful
Such a great marketplace as Amazon can´t stay in the same place, it´s always growing and improving. That is why it´s so important to expand your knowledge about all the newest Amazon programs day by day. Without this information, you can´t be a successful seller.
By reading this article, you can be provided with the most important freshness of Amazon updates. It can be the coverage of your future success, high organic ranking, and increased sales.
Amazon A+ Content Testing
What is A+ Content made for?
A+ content is made for users to obtain unique sellers’ experience and further expand their selling points.
As an example, sellers, who are limited to modules Amazon has pre-selected, after using A+ heavily increasing their conversion rates.
How to Create an A+ Content Detail Page?
Login to your seller’s central account and choose A+ Content Manager. The moment you are in, you can see if any of your ASINs are eligible.
One more thing that definitely worth your attention is A+ split testing. It was not available before, so in case you still didn’t check it out, invest some of your time to learn more about it.
But testing is not needed I you have nothing to test. Before using this feature, you have to upgrade some basic elements of your listing to be fully prepared:
- Interest in the company´s history
Maybe, you don’t have a very long interesting company story yet, but if you have something to tell, you should do it. Think about how you decided to create this business.
After the short, but a very entertaining story about your business start, you can give your customers an idea about the product you sell. Tell them why you have a passion for selling exactly this product.
You can also mention the location where your products are manufactured. This part of the listing relates only to those whose products are placed in the country of the Amazon marketplace. By giving the feeling of legitimacy of your product, you can increase your conversion rate.
- Product benefits from all possible sides
You should write a description of the product by implying in the story all your product´s advantages. For example, what is so special about it, why it´s different from other similar products, why customers need to buy from your listing and not from the next or the previous one, et cetera.
- Amazon Photography quality
Photography of the product you are selling is like a message you send to the customers. To make sure your message is delivered in the right place and with the perfectly fitting information, you need to invest in the images of your product some of your budgets.
It is possible that photography with low quality can destroy all the other strong parts of your listing, and they will lose their value.
To be safe from this risk, you might think about hiring a photographer, and it´s a good idea.
A professional photographer knows for sure that every angle of the product you are selling has to be captured and delivered to the buyer as an advantage.
If you can´t hire a photographer, you can try to do it yourself. You need a good camera and detailed instructions that will tell you what to do.
After accomplishing such an essential step of your listing upgrade, you can start testing the listing with A+.
Here what you can start from:
Amazon product image
It depends on the customer whether he or she will be more impressed or convinced to buy the product from an up-close picture or lifestyle one.
You can start your A+ testing from comparing those two types of images.
After finishing the test, you can use a combination of them to test the whole listing.
A+ modules into a different location
For the further successful selling, you´ve got to test the order of the modules (which should have different selling points). The main point of it is to help optimize customers’ experience with your listing.
The purpose of each module is, of course, to test different images and text placements. It´s crucial to include all possible combinations in the process.
Voice of the Customer (VOC)
What is Voice of the Customer made for?
This feature is made for improving and developing all the listing lapses, figuring out the nature of offers, understanding product feedback, and reviews.
Even so, some sellers use the tool only to monitor listing´s rating and respond to the negative reviews. Creative users found a way to develop their listing qualities by studying those customer´s reviews. It´s always smart to learn by other´s mistakes.
For example, it´s entirely natural to actively promote your product by telling about it from all the best sides. But the problem you can observe in many buyer´s reviews comes with the hype that almost borders were a lie.
In situations, where you promise too much, and the customer gets not exactly what you promised, the disappointment splits out in the reviews. As a result, it´s influencing your organic ranking.
You might think that delivering more than it was promised is a good idea and nothing is wrong with it. You are almost right. The problem is that you didn’t mention those pluses in your listing, and probably lost some potential clients because of omission.
How to access the Voice of the Customer?
You can find the feature under the Performance tab feature in Seller Central.
Amazon Posts (beta)
What are Amazon Posts made for?
Posts are a great feature created to help shoppers discover new products and brands on brand-curated content.
Take a chance to be one of the firsts to check out this feature by experiencing it before other sellers. You can uncover some listing qualities that others don’t have yet.
When using it, remember that this tool has a limit in 2,200 characters and only one image.
Some brand sellers can change their social media content to Posts, it´s simple, quick, and there are no real disadvantages.
Amazon Attribution (beta)
What is Amazon Attribution made for?
Amazon Attribution makes launching the new product process much simpler. Because new listings usually have no ratings, it´s good to have a purposeful landing page. This tool will help you to be competitive.
This great feature brings new customers from social networking to your listing on Amazon.
Increasing the product´s sales velocity is one of the Amazon Attribution´s tasks as well.
How do you start working with Amazon Attribution?
Sign into Sellers Central and register.
The next step after creating an account is choosing products you want to measure conversions.
You need to generate tags for each of your marketing strategies.
Use tags in your search ads, display ads, video ads, and email marketing.
Amazon Request a Review
What is Request a Review made for?
Request a Review was launched to help sellers increase star rating and struggle with review manipulations.
Because star rating is such an influencing part of your future profit success, using this feature can be very beneficial.
It´s free, quick, and it´s easy to use.
Use any of those tools to improve your organic ranking, it´s an excellent way for the successful start!
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